Indira Management Review

Rajlaxmi Pramod Pujar ¹, Suvarna Deshpande ¹

Affiliations
1 Indira School of Business Studies, Pune, IN

Abstract

Sustainability has become a critical business issue for all industries. The growing worldwide tourism industry and its potential impact on the environment has become a hot topic within the global hospitality industry. There has been an increase in the consciousness of sustainability issues over the last decades amongst hoteliers and investors. They have started to consider the impact on the environment and society of hotel development and operations and sustainability issues are now being considered in most aspects of the hotel industry. This study reviews sustainable initiatives undertaken by various international and Indian hotels. A primary research was conducted to understand the awareness of customers regarding various sustainable initiatives carried out at hotel properties of star category (Sayaji, Gateway, Raddison Blu, Holiday Inn and Courtyard), of Hinjewadi area in Pune and whether knowledge regarding the same will have any impact on their purchase decision.

Keywords

HVS-Hotel Valuations and Appraisals, O& M-Operations and Maintenance, LFC-Liquid Food Composter, LEED-Leadership in Energy and Environmental Design.

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Rajlaxmi Pramod Pujar ¹

Affiliations
1 Indira School of Business Studies, Pune, Maharashtra, IN

Abstract

The aim of the report is to assess the CSR projects of Cybage (Rural Upliftment Vertical) and to gauge the impact of the CSR initiatives under the aegis of CybageAsha, alongside their gap analysis. To achieve these objectives, data was collected using questionnaire and data was sought from the beneficiaries who are benefited by the CSR Projects of Cybage in their village with respect to infrastructure which includes road construction and community hall.

Keywords

Caybage, Road Construction and Community Hall, CSR.

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